From 14 November to 18 December 2024, the Ever After Garden returns to the heart of Mayfair, transforming Grosvenor Square into a luminous sanctuary of remembrance. With over 30,000 illuminated white roses, each rose is a glowing tribute to cherished loved ones, lighting up the night with warmth, memory, and hope.
A Unique Tradition in London
First established in 2019, the Ever After Garden has become a much-loved annual tradition. Co-founded by designer Anya Hindmarch and writer Camilla Morton, this enchanting garden is inspired by their friend, the late Production Designer Michael Howells, whose celebrated works include films like Nanny McPhee, Orlando, and the Ever After Cinderella remake. This luminous tribute blends beauty with purpose, inviting visitors to celebrate memories while supporting a vital cause.
Dedicate a Rose to a Loved One
Visitors to the Ever After Garden are encouraged to add a personal dedication to one of the glowing roses. For a minimum donation of £10, you can inscribe the name of a loved one and place it alongside a rose. Donations can be made in person or online, ensuring everyone has the chance to participate, whether near or far.
Your contributions go directly to The Royal Marsden Cancer Charity, funding groundbreaking research at The Royal Marsden, a world-leading cancer center. From pioneering clinical trials to the development of innovative treatments, every donation helps to improve the lives of cancer patients worldwide.
A Shared Mission of Hope
“The Ever After Garden holds a special place in the hearts of so many people,” says Anya Hindmarch, co-founder and Trustee of The Royal Marsden Cancer Charity. “This beautiful space offers a sense of hope, bringing us together to remember treasured loved ones in a very powerful way.”
Echoing this sentiment, Camilla Morton adds, “We wanted to find beauty in memory, rather than sadness in loss, and create a beautiful moment to remember and reflect on those we have lost.”
Plan Your Visit
- Dates: 14 November to 18 December 2024
- Hours: 3–9 PM daily
- Location: Grosvenor Square, London (a five-minute walk from Bond Street and Marble Arch tube stations)
- Admission: Free
- Dedications: Suggested donation of £10 per rose
Whether you’re visiting to honor someone special, reflect in the tranquil glow of the roses, or simply experience the garden’s magic, the Ever After Garden is a moment of solace and connection in the bustling heart of London.
Make a Difference
As Antonia Dalmahoy, Managing Director of The Royal Marsden Cancer Charity, reminds us: “Every dedication raises vital funds for cancer research, helping to drive progress in diagnosis and treatment and benefiting patients around the world.”
This winter, join a community united by love and memory. Visit the Ever After Garden to experience its beauty and contribute to a cause that brings hope to so many
Discover the Ever After Garden—a place where love shines bright, memories are cherished, and hope blossoms.
